Brief 7 - Rationale

After deciding on a concept, I wrote out a rationale to use as a guide to keep the brief moving in the right direction and on track. This is important because of the time restraints on this brief which I must meet.

Rationale

This brief is set as part of the YCN 2014/15 student awards. The brief is to promote the Syfy brand to the target audience and get them interested in the brand and their love for sci-fi.

The concept behind this is to create collateral and promotional material for a convention to be held by the brand. Within this convention there will be a variety of entertainment for the audience, varying from program cast Q&A’s, to an exhibition on some of sci-fi’s most important or iconic moments.

This is to both encourage potential viewers to see the programs which Syfy has to offer, as well as seeing the passion the channel has for sci-fi in general, not limiting itself to just the programs offered on the channel.

Branding for the convention will be Syfy’s branding, along with an identity for the convention itself. Promotional collateral and event collateral will be designed, including way finding, as well as a website designed for the event, and potentially an App to be used at the convention itself.