Brief 12 - Alternative Poster Development

While Sam put together the main posters for our deliverables, Ewan and myself worked on alternative posers to broaden the printed promotional material and to show how versatile the design is.

Something that we didn't put in the four posters was the four statements that we had previously come up with relating to the four areas which improve in the joining together of the cities. I wanted to use these because I felt that they showed another side to the concept and shows that we have thought about the benefits. While these are four small statements, I do feel they are worth including.

Much like the main poster series, I followed the format of a landscape built by the four together. The overall design was the same as the main posters, however instead of the falling icons, I went with the four statements.

Following this I decided on a couple of changes. The first was to use one long train instead of four small ones. I find it looks a bit odd when they're placed next to each other. Another thing I decided on changing was the size of the bottom colour. I think that it's too big for the amount of text there, and the focus of these posters should be on the statements. Another thing I liked about our previous poser development was having the text in a colour a tone lighter or darker than the colour. I think it worked really well, however this was a split opinion in the group so wasn't used in the four main posters.

I think this works much better than the previous design as its more fluid and the focus is on the four statements.

Following this I created a couple of other variations which would work as one long poster instead of four separate.

I then took these ideas and mocked them up into different situations to show how they can be applied.

Overall I think these poster variations work really well as I have been able to expand on the versatility of the designs and apply it in the ways I want to.