Brief 12 - Project Rationale

This brief is a collaboration to create an identity for the Northern Powerhouse ‘Capital North’.

The concept is to show the unity between the four cities and how this unity strengthens each individual city, as well as the four of them together as an entity. Each city will be treated as individual, showing that each city has its own importance and place, and that it gives something to the combining of the four cities. Showing this importance and individuality shows that each city is as important as the other three and is fundamental in the creation of this Northern Powerhouse.

Building on this, the idea of a jigsaw is an influence in how the pieces come together to create the picture - linking to the idea of the four cities come together to create the bigger picture and create something that is clear and stronger as one.