Initially I had wanted to incorporate a variety of appearances for the outcomes as this would show a strong and versatile application of the identity. This is definitely still something that I wanted to do and incorporate into the overall identity. However now I am at the point where I will need to keep it consistent or change everything completely otherwise it won't match up and will leave pieces looking out of place.
At this point, I can say that everything is quite dark due to the imagery, so a bit of light colour or white will be good to get in the mix. With the identity being a red and orange gradient, and text being white, these colours would be good to incorporate in a stronger way so there can be a variety in the logo colours as well.
I started by deciding on creating a secondary poster which is brighter, using a hick white boarder around the edges, and still have it being image based with a large image in the centre of the page. I also experimented with the 'one giant leap for Syfy' text as I think it could be developed a bit more.
Poster:
Overall I think the direction of this is good, and I definitely like the new text layout of the 'one giant leap for Syfy', however while it contains the same elements as the other designs, it is largely difference in the appearance.
While it was good to experiment, I won't be using this style as it didn't fit well with the other content when placed next to it. I will definitely be using that text layout for the 'one giant leap for Syfy' though. I had tried it in the initial ideas stage of the branding but it didn't seem to work right, but now I think it definitely will work well with this leading and size.
I then considered the idea of using a different coloured stock. I had a large number of dark red sheets which happened to be the same colour as the red in the identity, so this is potentially something to use, especially as it would mean I would have to print just black and white onto it. I mocked up an idea for this as an A5 leaflet.
It is clearly still quite different from the collateral I have at the minute, but it is more similar than the previous idea. I also like the use of the fade and with it just being black on red.
With the success of this, I decided on editing the collateral so it would incorporate the red more and would work well if designs on the red stock were included.
Also with the decision to use the red stock, I decided on changing the branding colour to just the red instead of the red to orange gradient. While the gradient works well in the logo, it isn't really used anywhere else so losing this as a colour won't make much difference and will keep everything simpler.
Logo colour change:
I then went about incorporating this into the designs. I also went about including more red into the designs, so changed all the text to red instead of white, as show below.
I also wanted to incorporate the red stock into more collateral, so decided on creating the convention book cover in the same style as the A5 leaflet above.
As well as this, I created a few extras on the red stock to incorporate this a bit more. I started by changing the front cover of the Ralph McQuarrie exhibition book. I did like the original cover, but it is the one thing that looks out of place. I created a simple cover with the text and the convention logo.
I also created a series of coasters with famous and favourite sci-fi quotes from a variety of films and v shows. This is just a bit of an extra to be included in the goody bag, and adds a bit more of a fun element to the branding, which up to this point has been lacking a bit.
I also created a VIP pass which someone would receive if won.
At this point I can say that the move in the designs has definitely created a much stronger and consistent approach. I think the inclusion of a colour stock has aided in this and creates a more varied and realistic approach to the identity.
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