Brief 12 - Concept Ideas

Following the session on Wednesday, we each are developing our own initial and new ideas for this brief. While we have a strong concept, we are currently unsure on the visuals to move forward with as it is something very hard to visualise.

I started by working with the idea of strength and playing with the 'stronger together' concept - perhaps having this as a tagline for the identity.

I came up with a few initial ideas. I decided on sticking to using four colours as I think this is something important. I think it shows that each city is important and brings something individual and different to the unity.

Idea 1

With the idea of strength in numbers, I thought about what represents this and decided on the visuals of mountains. While it's not entirely original, the visual identity below is simple and easy to work with.

Idea 2

Working off of idea 1, I developed it further by mirroring the 'mountains'. This is a more visual representation of 4 becoming 1 and unity. I used the colour green to show positivity.

Idea 3

On a more abstract logo idea, this moved with the idea of unity. Taking inspiration from weaving, this design locks together the four colours to represent the four cities. The interlocking showing strength and unity, with each line going at a 90 degree angle out to create a stronger tie.

Idea 4

A much more simple visual in using a circle with four simple waves moving across it to represent unity and wholeness.

Conclusion

With four ideas, I decided to choose one and move forward with it. I decided on idea 3 as this one is the one I feel is the stronger and more original design. It is something that I think it quite individual and works with the concept strongly.

I created four text variations for it, including the tagline of 'stronger together' as I think this really works well with the visual and makes the entire design obviously understandable.

I decided that the top left typography worked best. While I have been against all uppercase, I do feel it is the type that works best with the imagery. The bolder weight works much better as a small tag line than as the identity name as well.

Following this decision, I generated a few different visuals to show the others how this could possibly be applied. I created a short PDF of these ideas.

Application PDF

Overall I think that the identity is pretty good, and I hope to receive positive feedback from the rest of the group, however I do know that they are all doing their own ideas and may feel more strongly about those than mine. I do think that my design works well with the concept and is quite original.