Ewan had come up with a slightly different colour scheme to that which I had done in the logo design, and we all agreed that it worked better including a dark blue instead of a purple.
We also changed the type to bold, with the idea that light type would be used underneath when naming the four cities.
The colours:
Navy Blue - Liverpool
Red - Manchester
Turquoise - Leeds
Gold - Hull
Happy with the logo, we started to discuss our initial poster ideas. This is something which we to keep consistent in the design, but different in the content. With this, we decided on each looking up the bad things about each of the cities and would use the posters to comment on how these would improve in the creation of Capital North - focussing on the positive side of it rather than the negative.
For example, if one city had a higher unemployment rate, we would say that with Capital North, employment would increase.
We also agreed on creating some poster variations in terms of the design. We wanted a consistent design, which was simple with imagery and text, and included the colour related to the city.
No comments:
Post a Comment