Following our meeting, I started with a few ideas for logos. We had agreed on a sans serif font, particularly Gotham and Pier, so I experimented in both of these.
At this point we don't have a particularly strong concept in terms of how it will influence the logo, so I decided to just go with a simple design of a coco bean at this point, and work on the name and typography.
At this point the name I have chosen to go with is 'savour'
I started by creating a single coco bean design, however on its own I didn't feel it was particularly strong, so I duplicated it twice and angled them, adding a bit of a tree stem to the top to help make it clearer.
I first tried out the same design but with the typefaces variated. We had a very clear idea of the kind of logo we wanted, with an emblem of sorts and the text underneath, so this is what I started with. I also tried out a dark brown as the colour.
Initial idea:
I much prefer the one on the right, with Gotham Bold as the brand name. It balances against the image much better. I also much prefer the smaller copy in Pier than in Gotham. It is slightly thicker and a bit more of a thinner font.
I sent this to Charlie for her opinion, and she agreed that the logo on the right was better. I then went about creating a few different variations using these elements.
I sent these to Charlie again and she agreed with the logo designs that I preferred - the original, and the two in the boxes towards the bottom in the centre.
Following this, Charlie and I met up again and exchanged ideas. At the moment we are still preferring the original design and the box design over the others, and Charlie says she quite likes the name as it sits well with the imagery.
We discussed the smaller copy in the design, coming up with three possibilities: 'Est. 2015', 'Established 2015' and 'Bespoke Chocolatiers'.
We tried out the last two with the square logo design as the 'Est.2015' would have been too small for it.
We preferred the 'established 2015' in the smaller text, however weren't sure about it as the direction for the logo.
Charlie suggested trying just one or two cocoa beans to have a few variations for us to be able to decide from.
I took the three cocoa beans and created two other variations, one with two beans where one was smaller than the other, and a single bean at an angle.
We both agreed that we liked the look of the one with two cocoa beans as it is clear they're cocoa beans and the size difference makes it a bit more realistic and interesting to look at.
We then tried this with the original logo. We tried two variations, one with just the cocoa beans, and a second with a shadow beneath it.
We agreed that the shadow was nice but it didn't work so well on a smaller scale, so we decided to scrap that idea.
We also tried the one cocoa bean against the two cocoa beans.
We both agreed that the two beans work better than the one. The one on its own seems a bit lost and out of place, whereas the second one looks like it has a place.
We tried the two beans against the three beans in the same logo design
We decided that we liked the two beans as it worked much better than the three. It's simpler and can be larger.
We then decided to look over the names we had for the brand again, trying to find something which was a bit better and worked to help with with a concept.
We decided on 'Kakawa' - the Mayan word for chocolate which translates to 'food of the gods'.
Happy with the name and image, we decided between using 'est' and 'established.
We decided on the 'established' as it fit in more with creating a sophisticated and luxurious approach.
Following this, we looked into possible colour schemes, deciding on three definite colours, and a gold and silver - which will be replaced with foiling when printed.
We haven't decided on whether we want gold or silver foiling yet as we have seen examples done with both which are successful.
No comments:
Post a Comment