I mocked up how the brand could look if it had its own shop - selling the brands it already sells as a wholesaler. This would be a more direct route to the customers of these brands.
Showing posts with label Brief 4. Show all posts
Showing posts with label Brief 4. Show all posts
Thursday, 7 May 2015
Brief 4 - Proposed Extension
In revisiting the brief following the pre-submission tutorial, I decided to extend the brief to show the potential for the concept and how it could apply in realistic situations past the branded materials.
I mocked up how the brand could look if it had its own shop - selling the brands it already sells as a wholesaler. This would be a more direct route to the customers of these brands.
I mocked up how the brand could look if it had its own shop - selling the brands it already sells as a wholesaler. This would be a more direct route to the customers of these brands.
Tuesday, 9 December 2014
Monday, 8 December 2014
Photography Slot
Today myself, Anna, Grace and Charlie had a photography slot booked so we could each photograph our work well for the end of our individual projects. In preparation for this we had each got all of our collateral printed and made, ready to photograph.
Unfortunately some of Charlie's work didn't print right due to a different printer being used and a colour being completely different to the rest. Charlie decided that she didn't want to photograph it with this colour in as it was not how she envisioned it to be, so she did not join us in the end.
I had two projects to photograph, my client brief 'Wheatless & More' and my individual brief 'Type Principles'. I had originally intended to photograph my 'fonte de vita' brief also, however didn't want to rush this brief to finish it in time for this slot.
This was the first photography slot I had done so it was the first time I learnt how to set up the equipment. Working as a three we managed to get all the lights set up relatively quickly. As we were in the small studio we used the table to set our work out. There was already a black roll on the table, so we looked over our projects and decided if there was anything to be photographed on this.
I decided that my type principles book should definitely be photographed on this as it is white. Anna also decided for her book to be photographed on this, so we started with those two books.
Following this we moved onto using a white roll and photographed Anna's second project, Grace's project and my client project.
Some photos:
As clearly seen, the photographs taken on the black roll worked extremely well and aren't in need of much editing at all, just a bit of changing to make the pages as white as they actually are instead of the yellowish colour that they currently are.
The photos on the white clearly need a lot more work in terms of editing. This is something that is interesting to me as I took the photos on the black with my own camera, but then used the college camera for the white roll. Also on the camera screen, the images looked a lot brighter than they actually were when transferred onto my mac. The images above are just lightened, without any other editing, so it shows the difference. I took some of the closer photographs on my own camera and they turned out much better than the other photos with the college camera.
While I am happy with the final result, I think in future I will use my own camera. I think it shows that I am much more capable of taking better photographs with it as I know how to use it well and know how the photos will transfer across to my mac.
Overall the quality of the photographs is much better than creating a make-shift studio space, and I have found that it clearly heightens my works appearance. I will definitely be using the photography studio again for my work.
Doing this has also shown me that I should go to this with a plan already of how I want to photograph. I think that the Wheatless & More work needs to be photographed against a grey rather than a white. This way, all the work can be seen well against the background. The white on white clearly doesn't work so well, so I think I will re-photograph this in the future and definitely consider the background colour and layout of the work.
Unfortunately some of Charlie's work didn't print right due to a different printer being used and a colour being completely different to the rest. Charlie decided that she didn't want to photograph it with this colour in as it was not how she envisioned it to be, so she did not join us in the end.
I had two projects to photograph, my client brief 'Wheatless & More' and my individual brief 'Type Principles'. I had originally intended to photograph my 'fonte de vita' brief also, however didn't want to rush this brief to finish it in time for this slot.
This was the first photography slot I had done so it was the first time I learnt how to set up the equipment. Working as a three we managed to get all the lights set up relatively quickly. As we were in the small studio we used the table to set our work out. There was already a black roll on the table, so we looked over our projects and decided if there was anything to be photographed on this.
I decided that my type principles book should definitely be photographed on this as it is white. Anna also decided for her book to be photographed on this, so we started with those two books.
Following this we moved onto using a white roll and photographed Anna's second project, Grace's project and my client project.
Some photos:
As clearly seen, the photographs taken on the black roll worked extremely well and aren't in need of much editing at all, just a bit of changing to make the pages as white as they actually are instead of the yellowish colour that they currently are.
The photos on the white clearly need a lot more work in terms of editing. This is something that is interesting to me as I took the photos on the black with my own camera, but then used the college camera for the white roll. Also on the camera screen, the images looked a lot brighter than they actually were when transferred onto my mac. The images above are just lightened, without any other editing, so it shows the difference. I took some of the closer photographs on my own camera and they turned out much better than the other photos with the college camera.
While I am happy with the final result, I think in future I will use my own camera. I think it shows that I am much more capable of taking better photographs with it as I know how to use it well and know how the photos will transfer across to my mac.
Overall the quality of the photographs is much better than creating a make-shift studio space, and I have found that it clearly heightens my works appearance. I will definitely be using the photography studio again for my work.
Doing this has also shown me that I should go to this with a plan already of how I want to photograph. I think that the Wheatless & More work needs to be photographed against a grey rather than a white. This way, all the work can be seen well against the background. The white on white clearly doesn't work so well, so I think I will re-photograph this in the future and definitely consider the background colour and layout of the work.
Tuesday, 2 December 2014
Brief 4 - Wheatless & More Website Gone Live
Today I found that the Wheatless & More website has gone live, and while I did not create the designs for the website, I did give a little bit of input into the homepage design, and it is always exciting to see my designs being used and be live.
Link
Link
Monday, 1 December 2014
Brief 4 - Final Evaluation/Reflection
This brief has been a bit of a surprise to me as it started as a small logo design brief and expanded to a full identity and promotional material for the client. I found the majority of the brief enjoyable, with a few things that I dislike, however I think the outcomes are of a high standard and work really well together and separately.
My initial thoughts on the brief were that it was something short and quick to do, however I did find that once the client asked me to create the full identity, it took a considerably long time compared to how quickly I would have done it if it was my own generated brief. This is mainly to do with having to communicate with the client and the changes that they wanted. The client requested changes to the logo a couple of times, all after I had changed it on every piece of collateral, which was quite annoying as it meant I had to change it all on everything.
Another thing I disliked about this brief was that the client asked me to create product lists, order forms and invoices. This is something that I haven’t done before, especially in that the client wanted them created in Microsoft Excel, which did make it quite hard to get a really consistent and strong design to work. I found these to be very long and tedious, but I understand for a usability point of view for the client, it was necessary to do.
Overall I enjoyed the brief and think that the outcomes were some of the strongest and consistent work that I have done before. I would definitely like to work for this client again in the future as they have been happy with the designs that I create for them and given me a lot of creative control.
My initial thoughts on the brief were that it was something short and quick to do, however I did find that once the client asked me to create the full identity, it took a considerably long time compared to how quickly I would have done it if it was my own generated brief. This is mainly to do with having to communicate with the client and the changes that they wanted. The client requested changes to the logo a couple of times, all after I had changed it on every piece of collateral, which was quite annoying as it meant I had to change it all on everything.
Another thing I disliked about this brief was that the client asked me to create product lists, order forms and invoices. This is something that I haven’t done before, especially in that the client wanted them created in Microsoft Excel, which did make it quite hard to get a really consistent and strong design to work. I found these to be very long and tedious, but I understand for a usability point of view for the client, it was necessary to do.
Overall I enjoyed the brief and think that the outcomes were some of the strongest and consistent work that I have done before. I would definitely like to work for this client again in the future as they have been happy with the designs that I create for them and given me a lot of creative control.
Saturday, 29 November 2014
Brief 4: Wheatless & More - Extension
Following the last bits of work the client asked me to do, I decided to look over everything and think about what was missing in terms of handing this in as a completed brief. While the clients needs have been met, there are a couple of things that I wanted to do.
The first thing I did was create some brand guidelines. I felt that this is a necessary tool in bringing the branding of the brief together. While I had obviously been sticking to this across all the media throughout, it is good practice to create guidelines and ensure that the branding is clear and consistent.
Brand Guidelines
Promotional Material
It would be something someone could pick up and keep instead of looking at a poster and trying to remember all the products. It also suggests that the client has an investment in all of the products equally as they each have their own piece of media and will get the same amount of attention.
I wanted to keep the layout very simple as the entire branding is simple. The one thing that I liked about the original poster was the headings for each of the sections - 'morning glories', 'lunch & dinner delights' and 'sweets & treats'. I though that these were quite quirky and would be good to include on each of the cards.
Looking back over the other material I had created, I liked the layout of the sticker which was a circle. It is very similar to one of the original logos that I pitched to the client. Taking this design, I adapted it to fit the headings in. I also added a couple of thicker outlines to the sign so it would be like a stamp.
Headings:
Keeping in form with the rest of the branding, I kept the front side of the card very simple with just the information on the rest of the promotional material - logo, small slogan and contact details.
For the back, keeping with the simple format, I initially tried the stamp down in the right hand corner but it didn't work very well because of the difference in product shapes. It was hard to get the product to work well with it, so I decided on putting it at the top central, with the product underneath. I also added a small bit of type to the bottom of the brand name.
Happy with these, I decided to expand this idea into a small A5 leaflet with all of the products in one place. The individual cards are good for someone who wants just one of the products, but a leaflet with them all in is good for someone who wants to know the selection. I kept the layout identical and just adapted the size and shape to the page side.
I then decided to look back at the A6 Postcards and how the back sides of these could be image based instead of have text. It makes them quite striking and bold with the use of images instead of text. I also think that the imagery is really nice but isn't actually being used a lot apart from on social media.
Following the success of the stamp on the product media, I decided to use this format and add the small slogan that is used across a lot of the promotional material 'where freefrom meets healthy & delicious'.
Stamp:
In contrast to the blue, I decided to use a grey background and have the text in blue. I decided that because the backs were going to be images, the lighter colour on the front will contrast against this and work much better than the blue.
I created four variations of four images, using a slightly dark filter over the top so the stamp stood out a bit better against the images.
The first thing I did was create some brand guidelines. I felt that this is a necessary tool in bringing the branding of the brief together. While I had obviously been sticking to this across all the media throughout, it is good practice to create guidelines and ensure that the branding is clear and consistent.
Brand Guidelines
Promotional Material
I also looked back at the other promotional material that was created for the brand, in particularly, the large poster. This went to the specifications of the client as it was used for a trade show, so it needed to be as it was, however I do think that there are a couple of ways to present the information on a small scale. I decided that it might be nice to create some small A6 postcards/flyers for each of the individual products on the poster.
It would be something someone could pick up and keep instead of looking at a poster and trying to remember all the products. It also suggests that the client has an investment in all of the products equally as they each have their own piece of media and will get the same amount of attention.
I wanted to keep the layout very simple as the entire branding is simple. The one thing that I liked about the original poster was the headings for each of the sections - 'morning glories', 'lunch & dinner delights' and 'sweets & treats'. I though that these were quite quirky and would be good to include on each of the cards.
Looking back over the other material I had created, I liked the layout of the sticker which was a circle. It is very similar to one of the original logos that I pitched to the client. Taking this design, I adapted it to fit the headings in. I also added a couple of thicker outlines to the sign so it would be like a stamp.
Headings:
Keeping in form with the rest of the branding, I kept the front side of the card very simple with just the information on the rest of the promotional material - logo, small slogan and contact details.
 |
| Front side |
For the back, keeping with the simple format, I initially tried the stamp down in the right hand corner but it didn't work very well because of the difference in product shapes. It was hard to get the product to work well with it, so I decided on putting it at the top central, with the product underneath. I also added a small bit of type to the bottom of the brand name.
Happy with these, I decided to expand this idea into a small A5 leaflet with all of the products in one place. The individual cards are good for someone who wants just one of the products, but a leaflet with them all in is good for someone who wants to know the selection. I kept the layout identical and just adapted the size and shape to the page side.
 |
| Front |
 |
| Inside |
 |
| Back |
I am pleased with the way these turned out and think that they look much better than the original poster I designed. I think the stamps bring it all together and make it all that bit more branded and consistent.
Following the success of the stamp on the product media, I decided to use this format and add the small slogan that is used across a lot of the promotional material 'where freefrom meets healthy & delicious'.
Stamp:
In contrast to the blue, I decided to use a grey background and have the text in blue. I decided that because the backs were going to be images, the lighter colour on the front will contrast against this and work much better than the blue.
 |
| Front Side |
I created four variations of four images, using a slightly dark filter over the top so the stamp stood out a bit better against the images.
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