Today five creative directors from businesses is Leeds came and presented a brief set by DBA to create an identity for the 'Northern Powerhouse' - Capital North.
Brief:
Brief breakdown
Name
Capital North
Cities
Leeds, Manchester, Liverpool, Hull
Deliverables
Identity & concept
4 posters - one for each city
+ 2 of the following - Train livery, Train staff uniform, Taxi livery, Environmental, App
Dates
Today - briefing
11th - full day workshop/crit
27th - final presentation
Groups
Groups of 4 - 5 people
My group
I am in a group with Sam Walker, Ant White & Ewan North. We will be meeting up on Thursday 5th. Until then we will be doing our own individual possible ideas/research as a starting point.
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