Brief 7 - Floor Plan Guide & Map

When looking over the collateral, I felt that I was missing something and thought about the different areas which the collateral currently cover. I decided on creating a floor plan map would be a good edition because it is way finding for the convention and this isn't actually something I had thought about up to this point. It is also realistic to assume that a convention/event at a venue would provide this or something similar for guests who had never been to the location before.

With the location being real, I looked into the existing floor plans and found very clear imagery had been created for the six floors of the venue.

I then researched into the capacity for each of the rooms as this realistic approach is definitely something to consider, especially as it isn't a venue I had any knowledge of previously. Looking into the capacity for each of the rooms allows me to realistically assign events to different rooms, which is obviously the point to a floor plan map for an event like this.

After this research I found that the venue was more than acceptable for the convention and I fit all the events in very well and with reasonable space into each of the floors.

I then recreated each of the floors in the same style of floor plan, but adapted to the convention branding and content. Moving with the brand colours, I decided on having the floors in red as they would be sitting against a black background to work with the rest of the collateral. The rooms that were going to be used in the convention would be in full red, with the other rooms in a lighter tone to show clear difference to the reader.

To present this I decided on an A3 sheet which folded into eight. This gives me the correct space for six floors, one key and a front cover.

Finished floor plan map:

The simple approach to the product works really well and I think it will work perfectly well when printed and folded up. The red against the white and black works really well, and the addition of the purple at the bottom of the pages also works well in incorporating Syfy's presence on each of the pages instead of just the front cover.

As this would be something received free at the convention, I thought about the fact that the other side to the map was blank, and that it would be good to include something there for the reader to keep. With this idea I decided on creating an alternative A3 poster to the one initially designed. I kept the same format and design for it, just changing the imagery.

I think this addition really works and adds that bit more to the product for whoever will have it. It gives them something to be able to take home instead of use just at the convention.