After completing the App which goes along side this brief - Brief 11 - I decided to revisit this brief to look over the progress of it and how far I got with it. I haven't looked at it in about 2/3 months, and I know my design practice has changed a huge amount in that time.
Looking over what I have done up to this point, I definitely think that there is room for improvement and updating. Being able to play around with the branding on the App has really allowed to me experiment with it and decide what works well and what doesn't. This is something I intend to apply to this side of the brand, and update it all so it is all as professional and consistent as the App.
Overall I think the branding created is good in the brand guidelines, but I think the way I have applied it isn't as good as it could be. The menu's and overall collateral need updating. I need to incorporate the dark brown colour and change the layout of the menu to be a bit more contemporary and creative. I think before I was fixed on making everything simple, that it's all a bit boring visually, and it could be more interesting. I hope to do this as I take it all forward.
Obviously since creating the App, it has changed my view on the website design that I previous did. I will potentially update this if there is time, however I want to focus on the printed collateral.
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