Brief 7 - Initial Ideas

To start this brief off I went through the brief and picked out the important things that the brand wanted to have in the concept.

Points

• Promote the brand - not just the programs
• Passion for sci-fi - not just their programs shown
• Want consumers to engage & connect
• Open brief - No set deliverables - Anything can be done
• Logo & tagline are fixed

The most important point to focus on is the promotion of the brand, and not just the programming. A lot of the programs shown on the channel are well known, however the audience is not tuning into Syfy. What needs doing is something that will encourage the audience to watch Syfy and see its passion for all sci-fi.

Initial Concept Ideas

As this is such an open brief, I have quite a few initial ideas which are very different in terms of deliverables.

Promotional campaign

A promotional campaign aimed at getting the audience to see the passion in Syfy - deliverables would include large outdoor promotion, as well as small printed material and possibilities of an integrated App.

App Design

One thing to note about Syfy is that while they have a full website and App in the USA, in the UK they just have a website, which isn't as interactive or interesting as the American version. Developing the website and creating an App to allow the audience to engage more and keep up to date with Syfy's schedule.

Convention

A sci-fi convention in a large arena in a well known location. Much like comic-con in aspects of having program cast Q&A's, signings etc. A much more engaging an hands on approach. Deliverables would include event branding, collateral & promotion.

At the minute I am unsure as to what direction to go in. I think that they all play to my different strengths, however I did a campaign for the YCN Domino's last year and really enjoyed it, so I am leaning towards doing a promotional campaign.