Brief 2: Collaborative - Luxury Chocolate Initial Research

While doing design research for my Brief 1, I came across a few designs which I thought would be useful for secondary research for this project. While we haven't officially started this brief, I thought that gathering some secondary research on packaging ahead of time will mean we have more time for production and I have an idea of what seems to work well and what doesn't.

Panino Organic Rice
https://www.behance.net/gallery/19802355/Panino-Organic-Rice

I don't particularly like this packaging so much, but I like the idea of having the coloured blocks with text/information and there being a background/image behind this which is common across all the products.

Tatcha Packaging

https://www.behance.net/gallery/14140443/Tatcha-Packaging-Concept

Something that Charlie and I had discussed is the idea of having the packaging as a jar. This design above shows how we could use both a jar and boxed packaging as well. That is something that we weren't sure of as we didn't want the packaging to appear a bit odd and pointless, however seeing that this is being used here, it is something that we could consider.

The Juice Cleanse

https://www.behance.net/gallery/4996695/The-Juice-Cleanse

The actual product here is completely different to the product we are proposing, however I liked the photography of this. I like the way the background is split into the white and the colour, and how the product is sat between all the ingredients used. The concept of this is something that we could use in the photography of our product.

Les Trois Ours Manuka Honey

https://www.behance.net/gallery/17828839/Les-Trois-Ours-Manuka-Honey-

This is another jar in a box, but is slightly more relatable than the previous example as this is a food product. The box packaging of this is quite interesting because of the way it opens and how the jar sits inside the packaging.

Karamelleriet

http://www.packagingserved.com/gallery/Karamelleriet/10416303

This is a chocolate/sweet brand that I found. It is useful because it shows a couple of different packaging options for this area of food, and also how the packaging is kept consistent across the different types of packaging. I also like the photography of the products. It presents the products in a very professional but fun way.

Quin Gust

http://www.packagingserved.com/gallery/Quin-Gust/11859491

Another chocolate/sweet brand using a jar. This is a different type of label design to the example above. While it is a bit less luxurious than we are thinking for our product, I think it is helpful to have as it shows how a simple design is still very effective, and applied over a couple of different packagings.