Brief 4: Wheatless & More Promotional Material

Following the briefing from the client, I started to create the designs that were asked for.

For the poster the client sent a document with a basic layout design of what they wanted.

Following this I started work on the poster. The client asked for it to be A3 and portrait. They are very clear on what they want so at this point I need to follow the instructions give and try make it look good rather than change the layout, especially because they need it done quickly. The client sent across some images of the products that needed to be on the poster, and would be sending the images at a higher resolution when they had received them.

I created one layout, and did two variations with typefaces.

Following this I began working on the smaller collateral the client requested. I started with the compliments card, doing a few different variations of background and colours for the client to choose from. The client liked the use of blue and off-white as shown below.

For the round stickers they requested that they have the same look as the alternative branding that I proposed. They asked for them to be in black and white initially, but decided that they wanted to go with the blue and off-white like the compliments card.

Stickers:

I sent all of these to the client and the feedback was positive. The stickers and compliments cards were finished and the client wanted to make some changes to the poster.

They decided that the heading was too long and didn't work well, which I do agree with. Instead they sent across the 'Murni' logo and wanted 'Enjoy' with it. It cuts down the unnecessary text and makes everything simpler. They also decided that they wanted a third section of 'sweets & treats'.

Something that the client didn't make clear until this point was which products were wanted under which heading. While their basic plan showed a layout, they weren't giving me much of an idea of what was wanted where. It was at this point where the client eventually did have the names of the products and the sections in which these were going.

One comment that the client said was that they wanted the products to reflect their actual size against each other. This is something that I didn't agree on because some of the products were small pots or bars, so these would have to be quite small if it was to go on real size ratios. I created two versions of the poster, one with what they wanted and a second with the products all at similar sizes.

The client liked my version more but did want there to be a bit of a difference in the size of the products.

Following this, the client asked for the size to be changed from A3 to A1. This was slightly annoying because I'd resized all the images to fit this size, so had to resize them all again.

 Final Poster

Following this the client asked for me to redo the stationary with the blue instead of black. They will also be asking me to create a few more documents in the near future.