Brief 3 - Rationale

After doing the initial research and making decisions for this brief, I decided that writing a project rationale is a good way of keeping the brief on track and keeping a record of what I want to achieve by doing the brief, and why I am doing it.

Rationale

The main aim of this brief is to develop my skills in hand drawn typography and experiment with the possibilities of this skill through a constant brief over the course of thirty days. Developing my skills in this area will be beneficial to my future practice in both initial visuals and design development of briefs. This skill will also improve the way in which I use typography and develop typefaces as I will be getting a deeper understanding into how each letter works, and how they work with other letters.

Throughout this brief I want to experiment in a variety of different typographic styles and focus in on which styles I really enjoy doing and can do well. To start the project, the easier styles will be focussed on, with a progression to the harder and more complex styles depending on how my skills do progress. This will allow me to improve my skills as well as do it at a realistic pace by building on the complexity of the type.

As the main aim is to improve my skills in hand drawn type, the phrase to be used will stay consistent throughout the brief - the quick brown fox jumped over the lazy dog. This will stay consisent, however may be used in variation depending on the style of type and tme restraints.

This brief is to be done consistent over thirty days, meaning I must keep a srong time management through these thirty days to allow myself time to be able to complete the brief in the time frame and to a good standard. This brief will be done around other briefs so strong time management is key to the success of this brief