Monday 11 May 2015

Brief 2 - Wraps

To wrap around the brown boxes, we decided on creating wraps. We want to do these in the same stock as the individual bar boxes. This creates a contrast against the brown, and also holds the boxes together. The idea is that it will simply wrap around the box and cover the foiled logo. When it is removed it will reveal the logo.

The wrap is also useful because it will detail the boxes and their descriptions. The brown boxes are obviously very simple, so the wraps will fill in the blanks and allow a viewer to know exactly whats inside.

We decided that Charlie will do the wraps as they are similar to the vinyl which she also did. These are to follow the same design as the individual boxes and vinyl.

For these, the front design remained the same, with changes to the size of the cocoa bean depending on the amount of space. A description and brand promise was also included on the back of the wrap.

Printed wraps:


Completed wraps:


Overall these wraps work really well in contrasting against the brown. They definitely finish the boxes off, and the inclusion of the names of each box definitely gives it that bit more detail.

With the completion of the wraps, all packaging is now complete.


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