Brief 2 - Final Evaluation/Reflection

The initial idea for this brief was to do it at the beginning of the year, however I definitely think it is a positive that we waited until the end as both of our design skills and organisation skills are much improved and more professional.

I found this brief to be very enjoyable, and as we were working in a collaborative, it was very productive as we wanted to move forward with it at a good pace and be able to put a lot of work and effort into it to create something that we are both proud of. When we initially decided on the brief, we did want to do a wide selection of elements to it and turn it into a substantial brief, however in the narrowing down and considerations we made, it definitely helped turn the brief into what it is in a thorough and well thought through concept and execution.

I think that we worked well in a collaboration and played to each others strengths. Working on it over a short period of time definitely kept us moving forward with it and meant we were very productive in what we did produce, making decisions based on initial guidelines we set out when the brief commenced. Choosing this guidelines at the beginning definitely helped in the realisation of the brief as it kept us on target and kept us from moving too far away from what we wanted to achieve - a strong concept of a luxurious and sophisticated chocolatier brand.

Our collaborative also allowed for ideas to be suggested and considered in a much quicker way, meaning that we chose a resolution quicker. Another plus to this collaboration was that both of us work and think in completely opposite ways, which gave us both two completely different points of view on the brief. Initially this had been a bit of a hinderance as we both had our own ideas as to what the brand should be, however through the development of the brief we did join these two points of view together and create compromise when needed for the best decisions for the brief.

One thing that I would have liked to do was expand this brief to include a web-based solution and potentially a promotional solution as well. Including these elements is something I enjoy doing and would really give a fully realistic view of the brand and products. Despite this, I think that the brand vision is clear through the products and final photographs.

Overall I think that the finished products are strong and do fulfil our want to do a sophisticated and luxurious brand and packaging. I enjoyed creating the packaging much more than I thought I would, and the work and effort gone into the products is clear, with the strengths from both of our working practices clear in the work as well.