For a more sophisticated design, we wanted completely seamless designs with no printed marks on or anything like that. As I was confident in my ability to create the packaging by hand, I took this task on. We aren't printing anything onto it other than the foiled logo to the top, so we felt there was no need to waste time printing onto the paper when it can be done by hand. As well as this, it was agreed that I will print the chocolate bar boxes, and we would both construct these together.
I created the nets for both the top and bottoms to the boxes, making sure there was a clear distinction in their sizes so they would fit together well.
Following this, we build the bottom sections to the boxes.
We kept the top halves to the boxes flat as these will be foiled with the logo.
In preparation for foiling, we looked at the sizes of the box lids and found a size for the logo that fit both well. This was to keep consistency across the branding as we felt the same size logo on the boxes would look more professional.
Box lids:
We found that the size above suited both the boxes reasonably well. It gives a good amount of space around each logo. The initial worry was that a logo size would be too large for the smaller lid, however this size seems to fit it comfortably.
I then printed this out to include a large border. This is so that when we put it into the screen we can create a square with the tape and know exactly where to put the lids and line them up perfectly to create the central foiling like shown in the image above.
We found a fabric screen in the print room and went about creating our screen for this logo. While this was successful, it appeared to be quite an old screen, and a lot of the previous designs could still be seen once our logo was exposed, so before printing onto the box lids, we did a quick tester to see how the glue went through.
As seen above, the screen worked perfectly and the glue went through all of the logo. We were very happy with this as we had been a little unsure about how the 'Established 2015' would hold up, but it seems to have printed fine.
Befor printing the logo onto the lid, I drew a square onto the boxes which fit the border on the screen. This was to make sure it would be in the completely correct place.
We were very happy with the way the foiled logos turned out. The 'established 2015' did come out not quite right, but it isn't really that noticeable, so we decided to move forward regardless. We foiled an extra sheet just in case one of these two lids gets damaged or doesn't fit for some reason.
Following the foiling, we build the box lids.
The printed chocolate bar boxes were successful. We had initially been a bit concerned at how the lighter colours would print, such as the 'White' or 'Lemon' flavoured bars, because the stock was slightly off-white and we knew this could affect the colour of the lighter colours. However these two printed very well, as did the rest of the bars.
Following the foiling, we moved onto the cutting out and creation of these boxes. Charlie worked on cutting them out, while I went about folding and sticking the boxes together.
I'm really pleased with the way the boxes turned out. The small corner tabs which fold in on themselves work really well and give the corners a much better finish than if it was tabs glued down. These top tabs also open and close perfectly with the flap, which is a small detail, but it definitely helps in the overall tone of voice in being luxury, especially because they're not flimsy flaps which could tear off.
Overall the boxes stuck together very well with no problems. The back flap worked very well because of the stock thickness. It is able to hold itself closed without the use of glue.
To get a more realistic feel to the brand, we had previously decided to fill the boxes with the chocolate bars. The intention is that we will fill all the packaging with the products for photography purposes later on.
For a bit of extra detail, and for a realistic view, we wrapped the bars of chocolate in foil to match our branding. All chocolate that comes in boxes obviously has foil around it to keep it fresh, and following this is important because we want the brand to be as realistic as possible.
Following the completion of the bars, we placed them into their correct boxes to see how everything fit.
Plain bar box:
9 flavour bar box:
The packaging works perfectly and we are very happy with how it has come out at this point. The next stage of this packaging is to add the raised bottoms and sheet to the top. To do this, Charlie is going to create a pattern using the cocoa bean. We will then wrap this around a thick mount board base of around 1cm, and place these in the bottoms of both of the boxes. There will also be a sheet on the top of the bars for the holder to lift up.
At this point I think everything has worked well so far. The main work to the brief is done, and it is now a case of refining these further and adding extra detail.
We will be creating wraps to go around the boxes, as well as having two jars - one for truffles, one for cocoa powder. These will have gold vinyl labels on them so they work with the foiling on these boxes. The wraps will be in same stock as the individual bar boxes. This will create a contrast against the packaging, and will have the information on about the products.
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