Brief 2 - Packaging Mockups

Following the completion of the chocolate box nets, we decided on creating a mock up to see exactly how well the chocolate bar would fit in and if there needed to be any changes.

Charlie printed it and created the mock up.

Overall we are really pleased with the way the mock up has turned out. The chocolate bar fits in perfectly while still packaged, meaning that we are confident that with foil around it, it will fit in perfectly. Everything has printed at a good size, including the body copy at the bottom of the back which we had been a little concerned about being too small, however it was the perfect size. The only thing we didn't get to see was our typeface work due to the computer printing it not having it installed, however we are confident it will work well.

The only adjustment we decided on making was to the top flap. I personally felt that the straight lines were a bit shabby and not considered, and that we could come up with something which looked a bit more sophisticated and flowed better with the circle tab.

I suggested we turn it from a rectangle to a curve, curving from the edges of the top to the edges of the circle where it slots it.

We tried this and found that it worked much better in creating a fluid and more professional design. I then applied this change to the nets.

Gift Boxes

Following the success of the bar boxes, we moved onto the gift boxes themselves. As we now how all the correct measurements for the bar boxes it is just a case of creating boxes which fit the number we want.

For the packaging in general we were really inspired by the Intrigue Chocolate packaging in the way the packaging is constructed.

We really liked the large margin that the packaging has around the products and would really like to include this in our designs as it is something a bit different and would ultimately create a more sturdy box.

With this in mind, we set about creating the box net for the 9 bar box.

The bottom part to this box will have a 2cm margin around the bars, as well as a window on the front. At the front, there will be and extra 2cm across so the bars won't slip out. The top will be solid, so when it's lifted it will reveal the window and all 9 flavours.

To add a bit more of a luxurious feel to the box, we had the idea of creating a thick base to the box, keeping with the idea of the margin. We also thought about doing the same on the top of the box so the customer would lift this out before seeing the top of the bars.

We mocked this up onto an A3 sheet.

The mock up measurements were a little wrong, however the main idea was there and we could see how it worked.

While it worked well, the unfortunate fact is that this net is larger than the A2 stock that we are planning on using. While we could create separate elements to the packaging, we think that maybe simplifying the design down will be much more manageable.

We decided on just creating the same style of box with no margin around the bars.

We initially decided on a square window, however with the new box measurements, I thought the top and bottom may be a bit flimsy so suggested a circle instead. This still does what we wanted in a window, and also incorporates the use of the circle on the bar boxes as well.

I then created this new net digitally, which Charlie then mocked up.

We are happy with this packaging now and feel that the circle works well. While it doesn't incorporate the margin idea which we had wanted, we still have the overall design that we wanted, so that's what's important.

We then started with the 3 bar gift box. We drew out the initial net design, which I then created digitally. We decided on using a thick base on this box as well.

To create a more seamless design, this box design is one that folds in on itself. This means that all the corners will be perfect and there won't be any cutting/sticking mistakes

Mock up:

At this point we have two mock ups which we are happy with. The boxes are quite different in design, but through the same use of stock and aesthetic appearance, we are confident that it will work well. A difference in format and style will give each gift box its own identity and shows a bit of bespoke design specifically fit for that one purpose.