Brief 15 - Slab Serif Version

Now the base version of the typeface is created, it's just a case of creating the two variations that I want to for it. The first is the Slab Serif.

For the original typeface, the initial intention was to create a slab serif, so I already have a very good idea as to what this will look like as I took the serifs away from the base typeface in the first place.

I wanted to follow the same style of serif I did previously, just small and straight, and on the outside of the letters.

To create the serif length, I did double the width of the letters strokes. The height of these serifs are the width of the strokes. This is so that the serifs are completely consistent and work effortlessly into the letterforms.

These are the serif variations that will be throughout the typeface. On the curved letters, 'C' and 'G', the serif will be just at the top. All serifs will be on the outside, as shown on the 'H'. The only exception is the 'J', where it works much better on the inside. The 'I' serifs are on alternate side to create a balanced letter. The 'K' shows how the serifs will work on angled strokes also.

I then applied these serif rules to the rest of the uppercase.

For the lowercase, with the letters being smaller, I decided on having smaller serifs. This is to create a balanced look when these letters are put next to each other. The serifs on the uppercase work at the length they are at, however, putting these on the lowercase results in the letters looking a bit strange and being very wide. The smaller serif on the smaller letters is proportional to the way the serifs work on the uppercase.

Longer serifs:

I applied this serif size to the lowercase.

Following this I added the larger serifs to the numerals.

I think the serif works well across all the characters. While I wanted to keep the serif size consistent across the uppercase and lowercase, it is clear that this was not realistic and they are consistent by how the serifs work with the letterforms seamlessly. I think the style of serifs still keep the typeface contemporary, which is what I want, and I think this is really promising.