As I enjoy creating publications I was looking forward to this brief. While I don’t hugely enjoy collaborative projects, I did find that doing a collaboration on this brief was enjoyable as it was only a short and conceptual one day brief where we all worked together in a very quick fashion.
I think our decision to create something light hearted for the day was a good one as it meant we could have fun with it and play around with ideas a lot more than we would have if we were creating a magazine for a much more popular and refined subject. It also meant that our research was interesting and amusing at times.
I enjoyed working in an environment where there was time pressure as it meant we had to make definitive decisions quickly, moving forward with the best ideas straight away instead of speaking at length about other ideas. While this is beneficial in some cases, I don’t think it was in this brief, and found that making quick decisions kept every in the group productive and on track with our concept.
The kickstarter campaign addition to the brief was interesting as it was never anything I had even considered for something like this before. It showed insight into how some magazines/brands get themselves started and get a following.
Overall I enjoyed this brief and think that our magazine concept was creative and fun. While it may not have been the most sophisticated magazine concept, it was light hearted and kept us all working productively and enthusiastically throughout the day.
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