Extended Practice: Brief 4: Wheatless & More

Following the last bits of work the client asked me to do, I decided to look over everything and think about what was missing in terms of handing this in as a completed brief. While the clients needs have been met, there are a couple of things that I wanted to do.

The first thing I did was create some brand guidelines. I felt that this is a necessary tool in bringing the branding of the brief together. While I had obviously been sticking to this across all the media throughout, it is good practice to create guidelines and ensure that the branding is clear and consistent.

Brand Guidelines

Promotional Material

I also looked back at the other promotional material that was created for the brand, in particularly, the large poster. This went to the specifications of the client as it was used for a trade show, so it needed to be as it was, however I do think that there are a couple of ways to present the information on a small scale. I decided that it might be nice to create some small A6 postcards/flyers for each of the individual products on the poster.

It would be something someone could pick up and keep instead of looking at a poster and trying to remember all the products. It also suggests that the client has an investment in all of the products equally as they each have their own piece of media and will get the same amount of attention.

I wanted to keep the layout very simple as the entire branding is simple. The one thing that I liked about the original poster was the headings for each of the sections - 'morning glories', 'lunch & dinner delights' and 'sweets & treats'. I though that these were quite quirky and would be good to include on each of the cards.

Looking back over the other material I had created, I liked the layout of the sticker which was a circle. It is very similar to one of the original logos that I pitched to the client. Taking this design, I adapted it to fit the headings in. I also added a couple of thicker outlines to the sign so it would be like a stamp.

Headings:

Keeping in form with the rest of the branding, I kept the front side of the card very simple with just the information on the rest of the promotional material - logo, small slogan and contact details.

Front side

For the back, keeping with the simple format, I initially tried the stamp down in the right hand corner but it didn't work very well because of the difference in product shapes. It was hard to get the product to work well with it, so I decided on putting it at the top central, with the product underneath. I also added a small bit of type to the bottom of the brand name.

Happy with these, I decided to expand this idea into a small A5 leaflet with all of the products in one place. The individual cards are good for someone who wants just one of the products, but a leaflet with them all in is good for someone who wants to know the selection. I kept the layout identical and just adapted the size and shape to the page side.

Front

Inside

Back

I am pleased with the way these turned out and think that they look much better than the original poster I designed. I think the stamps bring it all together and make it all that bit more branded and consistent.

I then decided to look back at the A6 Postcards and how the back sides of these could be image based instead of have text. It makes them quite striking and bold with the use of images instead of text. I also think that the imagery is really nice but isn't actually being used a lot apart from on social media.

Following the success of the stamp on the product media, I decided to use this format and add the small slogan that is used across a lot of the promotional material 'where freefrom meets healthy & delicious'.

Stamp:

In contrast to the blue, I decided to use a grey background and have the text in blue. I decided that because the backs were going to be images, the lighter colour on the front will contrast against this and work much better than the blue.