This brief has been a bit of a surprise to me as it started as a small logo design brief and expanded to a full identity and promotional material for the client. I found the majority of the brief enjoyable, with a few things that I dislike, however I think the outcomes are of a high standard and work really well together and separately.
My initial thoughts on the brief were that it was something short and quick to do, however I did find that once the client asked me to create the full identity, it took a considerably long time compared to how quickly I would have done it if it was my own generated brief. This is mainly to do with having to communicate with the client and the changes that they wanted. The client requested changes to the logo a couple of times, all after I had changed it on every piece of collateral, which was quite annoying as it meant I had to change it all on everything.
Another thing I disliked about this brief was that the client asked me to create product lists, order forms and invoices. This is something that I haven’t done before, especially in that the client wanted them created in Microsoft Excel, which did make it quite hard to get a really consistent and strong design to work. I found these to be very long and tedious, but I understand for a usability point of view for the client, it was necessary to do.
Overall I enjoyed the brief and think that the outcomes were some of the strongest and consistent work that I have done before. I would definitely like to work for this client again in the future as they have been happy with the designs that I create for them and given me a lot of creative control.
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