Brief 7 - Final Evaluation/Reflection

After completing YCN Domino’s Pizza last year and finding it a very enjoyable experience I was looking forward to starting work on this brief as it was quite similar in terms of the deliverables in it being quite an open brief. This brief was essentially allowing me to do whatever I wanted as long as it promoted the Syfy brand.

I quickly decided on a concept of creating a sci-fi convention. One of the main reasons for doing this is because it meant I could brand something. This is something I didn’t do at all last year in the competition brief, and found myself a little annoyed at the fact that other people had with their briefs. With this being an open brief, it meant I had the allowance to create a convention and brand it, while keeping inside the guides of what the brief was asking.

Choosing to create a convention and do this branding was definitely the right thing to do as it meant that instead of focussing on keeping everything in line with Syfy, I could create a whole new identity and experience, while keeping within the brief and what was being asked for, which was to promote Syfy’s love and passion for the sci-fi genre in general.

I really enjoyed developing the concept and brand for the convention, and think that it is quite fun and really does answer the brief. I think the development of the branding really happened at the end of the brief when I started putting everything together and adjusting colours and layouts to fit all and be consistent.

I also think the use of stock played a big part in the end stages of development as the inclusion of the red stock added another layer to the identity and gave the collateral a bit more life. Before this was included, everything was very similar. The inclusion meant I had to edit everything I had done previously, however I definitely think this was for the better as it made the branding more versatile and showed how it would work realistically.

Overall I thoroughly enjoyed this project and am glad I chose to do this over the other competition briefs that I could have done. I think the final deliverables are strong and answer the brief, and are definitely something I am proud of.