Brief 2 - Brand Guidelines

To begin the designs to this brief, we created some brand guidelines. This is especially important given there are two of us working on the project, each with our own individual working practice, so creating guidelines for consistency is important to do initially.

We split the guidelines down and did half each, deciding on a format and layout together, before bringing these together to create the publication.

Brand Guidelines

We kept the guidelines as simple and concise as possible, speaking at length about the overall design that we wanted to achieve and create. I think that some elements will develop more as we start on the design process, but the foundation in these guidelines will help immensely.