I think that this brief never really reached the full potential of what it could have, mainly due to the lack of client response in the expansion. I did enjoy creating the logo and icons for this, but I do feel that they only go so far, and much more could have been developed and created.
Initially I had been quite excited by this brief because it was something that I found enjoyable in branding a restaurant. The brief was also something very up my street in terms of the deliverables asked for in the logo design - a typographically based design with an integrated icon. Creating a bespoke icon for this is something that interested me as I had not done much work on icon to the point of the start of this brief.
The lack of client response following the logo design made the brief lack direction and enthusiasm. With it being a client brief, I did not want to finish the brief the way I would have seen it because this may not have been what the client wanted, and would have ultimately meant I would be doing things twice over. Looking back at it now, and still with a lack of client response, I realise that I could have completed the brief to my vision and still got something out of it in creating work that I was proud of.
I did enjoy doing the initial parts to this brief and creating the logo, however afterwards it was not enjoyable and was a lost brief as there was no direction to move in. I think that this brief has shown me that in a client brief, they may want you to complete a brief quickly, but it is their response time that is important too in creating a project as it is a two way system.
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