Brief 3: Day 7

Typographic Style:

Progress:

Finished Typography:

Brief 7: Monotype Brief

Brief 7: YCN/D&AD: Choosing A brief

For a competition brief I looked over the following student awards: YCN, D&AD, RSA & ISTD.

From these I decided that I liked the sound of the following briefs:

YCN -  Brent Cross Shopping Centre:

I really like the idea of doing a launch campaign, especially for something which is so large in scale. I really enjoyed creating a campaign last year so to do another for a different subject is something that interests me.

YCN - Moo:

This is quite an open brief, but has a clear message that they want to communicate. It means that I can really think about the outcome and create anything I want instead of being stuck to one particular outcome that they are looking for.

YCN - Whistles Scent:

Another campaign, but for something which isn't something I've looked into before or done any kind of work around. I think that the luxurious approach that would be needed for this is something that I would like to do.

YCN - Syfy:

This is another campaign which is quite interesting because of the content that is being asked to be promoted. While it isn't the first brief I was drawn to, it is quite interesting.

D&AD - Air BnB:

This is quite an interesting brief because of the fact that it's open for me to do whatever I want to do, as long as it is essentially promotion and about getting a new audience.

D&AD - Monotype:

This brief is something quite different in terms of the way that I would need to go about it as it is typographically based, whereas the other briefs would be image based. I like this one because it combines two things which I really like - typography and film.

ISTD - Design Museum:

This is another typographically based brief. With it being a full identity and interiors, I quite like the idea of doing this.

I think that the brief that I will be able to work with the most is the D&AD Monotype brief. That's the one that I am most excited about. I am also considering doing the Design Museum brief, however as the deadline for that is quite soon, I don't know whether I will do it as the ISTD brief or just as another brief of mine own. I does mean that I can change the outcomes a bit if I want to.

Brief 6: Initial Planning

After deciding what content I wanted in the publication, I wrote a list of everything that would need to be included under these titles. This will help me create an order for which to display the information.

Content list:

 Following this I put the main headings in the order that I think they should go in through the publication. The main thing I wanted was for the information to flow from one to another and make sense.

Content order:

At this point I am quite certain that this is the right order for the publication, however I am a little uncertain on the placing of 'legibility & readability'. While the sections above relate to the anatomy and design of the type, I do think that this section might need to be higher as it does link strongly.

I asked a couple of people for feedback on the order and explained the concept, asking their opinion on the order of the information. It was said that readability and legibility should be very near the top because it is an overlying section in this subject.

Final Content Order:

• Typeface & Font Definition
• Legibility & Readability Definition
• Serif & Sans Serif
• Classifications - Main 6 & Timeline
• Anatomy
• Typefamilies & Superfamilies
• Weights
• Serif Types 
• Kerning
• Word Spacing
• Leading
• Justifications
• Hyphenation
• Hierarchy
• Typefaces - important typefaces to know
• Typographers - important typographers to know

Brief 6: Book Binding Research

At this point I have decided that I definitely want to create a bound publication, so I need to look into different kinds of binding methods because I don't want to send it off to print externally. I would like to do it all myself.

Japanese Book Binding:

This is a technique which I am very familiar with and have used a fair few times. The number of pages doesn't matter so it is a very flexible type of binding. 

Screw Binding:

This is probably the easiest type of binding. I have used it before in second year, however as the screws come in certain sizes, I would have to be careful in page numbers because I don't want the publication to be loose.

Pamphlet Binding:

A very simple stitch which I have used a couple of times. I don't think this would be appropriate for a publication larger than a few sheets of folded paper.

Perfect Binding:

Perfect binding is something I have used in the past, however it is very tricky to get right as glue is involved and pages might get stuck together towards the spine of the book, which can cause issues. When it is done right it definitely looks great and works well.

Coptic Binding:

Coptic binding is something that I've not done before but would definitely like to do. It seems like there is a variety of difficulty in terms of how this can be done, with some stitchings more intricate than others.

Brief 3: Day 6

Typographic Style:

Progress:

Finished Typography:

Brief 6 - Rationale

The aim of this brief is to create a publication on the subject of typography principles, looking into the various pieces of informtion which are important for any design student to know about typography and why it constructed and laid out the way it is.

With an audience of new students, the tone of voice must be educational and easy to understand as it is a new subject. It is highly important for any new graphic designer to know so must be put across in the simplest and most informative way possible.

Following this simplicity, imagery must all be consistent across all sections of the publication. Body copy will be supporting of these images and written in as minimally as possible. The design of the pages should be consistent and use the same grid, keeping the overall consistency going throughout the publication.