The aim of this brief is to create a mobile App for the brand ‘fonte de vita’, a luxury Italian bakery and cafe created in brief 1. It is to enable customers to be able to interact with the brand at any point they wish to.
The design will follow the design ethos created in brief 1, simplicity and a modernist style. The App will be primarily image based and also use iconography for navigation. Colours and design will follow the guidelines already made in brief 1.
The App will be broken down into two main sections - the bakery and the cafe. In these two sections it will allow the user to explore each of these, view the menus and be able to create an order from the bakery and reserve a table at the cafe. There will be a look into each individual product, allowing the user to favourite or rate these. As well as this, there will be general information about the store and brand, such as how to visit.
The App will work on a signing up policy. While users can enter the App without signing up, this feature will enable them to utilise the App to the fullest, with the ability to save favourite products as well as keep a record of past bakery orders and cafe reservations.
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