Brief 2 - Photography

Today Charlie and I had a photography slot to properly photograph our products all together. Below are a selection of the images taken.

Overall the images turned out very well. They obviously need editing to lighten them up a bit of present them better, but we are feeling very positive about how all the products photographed and feel that this definitely strengthens the brief and shows the final products off in the best light possible.

Brief 2 - Wraps

To wrap around the brown boxes, we decided on creating wraps. We want to do these in the same stock as the individual bar boxes. This creates a contrast against the brown, and also holds the boxes together. The idea is that it will simply wrap around the box and cover the foiled logo. When it is removed it will reveal the logo.

The wrap is also useful because it will detail the boxes and their descriptions. The brown boxes are obviously very simple, so the wraps will fill in the blanks and allow a viewer to know exactly whats inside.

We decided that Charlie will do the wraps as they are similar to the vinyl which she also did. These are to follow the same design as the individual boxes and vinyl.

For these, the front design remained the same, with changes to the size of the cocoa bean depending on the amount of space. A description and brand promise was also included on the back of the wrap.

Printed wraps:

Completed wraps:

Overall these wraps work really well in contrasting against the brown. They definitely finish the boxes off, and the inclusion of the names of each box definitely gives it that bit more detail.

With the completion of the wraps, all packaging is now complete.

Brief 14 - Design Boards

Brief 14 - Mocking Up

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Brief 2 - Truffle Gift Box & Extras

Following the completion of the jars, it was decided that we wanted to create a small gift box for the truffles to be placed in.

Our original intention was that the customer would purchase a jar of truffles, however with the move to use the larger jar and have them be purchased individually, a gift box is needed. I decided to create this.

With the foiling we had foiled an extra sheet in case the packaging went wrong. The packaging had worked perfectly, so we still had the sheet. this meant that I could use this for this small packaging as it is identical to the other two boxes already created.

I worked around the logo and created a box net, following the same format as I did to create the classic flavoured box, where it all folds in on itself to create a fluent design. I decided on a size of about 8cm x 12cm. This keeps it rectangular like the other boxes and keeps it at a fairly decent size for a gift box, while being different from the other two boxes.

The previous two boxes are different in design, so to follow with this, I created this box to have a slight difference as well. The bottom half to the box is a couple of centimetres taller, creating a lifted lid.

Final box:

As the other two boxes have patterned mount board bases, we decided that this box obviously needed something similar. We decided on using gold fabric tissue paper. It creates that gold on brown contrast and builds on the idea of it being a gift. It is also more appropriate as it will be truffles going in this box, not chocolate bars.

With the changes that we had to make to the jar vinyls, it was also decided that labels would need to be made.

Charlie created the original design for this and I sized it down to a suitable label size to work with the jar sizes. We decided on using a circle as this is a small design element used across everything. We kept the labels very simple in layout, and attached them to the jars using gold thread.

Final labels:

Now these extra small pieces have been completed, it really creates an all round image of the brand and finishes it off. All that is left to do is the wraps for the boxes and then it is complete.

Brief 2 - Jars

As I spent a lot of time constructing the packaging, Charlie took on the task of preparing the text and designs for the vinyl wraps on the jars, and the wraps to go around the boxes.

Starting with the jars, we have two of varying size which we have decided to use. We agreed on a size to create the vinyl to.

For the smaller jar we decided on 8cm in height, 10cm in width. This would be for the truffles. The larger jar we decided on 10cmX10cm. This would be for the cocoa powder.

Charlies designs:

The main thing that we wanted was consistency, so Charlie started the designs to work in the same way as the chocolate bar boxes, keeping the size of the fronts and backs consistent.

We had a discussion about these designs when they were done. The main concern that I had was that the text was too small for the vinyl to be cut. The text on the back is scaled down to fit, so was at about a 5pt, which is way too small.

We also agreed that the additional information on the front wasn't necessary, and just the brand logo and product name with the cocoa bean circle would be needed. Having just this means that they can be scaled up and made larger. I think the simpler approach works well.

For the back, I definitely knew the vinyl wouldn't cut it so small, so at this point we have decided to go with a clear sticker. We agreed to get rid of the cocoa bean circle and just scale the text up so it would be at a good enough size to read. We agreed to keep these two stickers the same sizes for each of the jars.

Following this, it was mentioned that the jars look like those in sweet shops and like the kind where a scoop would be involved to transfer the product into a smaller bag. We decided that we actually really liked this idea and it worked well because we were initially a little concerned about the size of the larger jar. We felt it was a bit too big for something you would just outright purchase.

With this change in mind, we decided on swapping the jars over, so the cocoa powder would be in the smaller jar and would be purchased as is. The truffles will be in the larger jar, and taken from it and put into a small gift box.

When it came to printing, it was said that the vinyl cutter would still have a bit of trouble cutting the front design how we wanted it, so to simplify it a bit more and make it larger would be what we needed to do to get a better looked cut and design.

We discussed how we could move forward with this. There was no question about needing to use the vinyl because it is the only thing that will work on the jars and fit in with the brand.

I suggested that we scrap the back sticker, because that probably wouldn't work. Instead of this, we move the cocoa bean circle to the back, and have just the brand name and product name on the front.

It was confirmed that this would work, however the 'established 2015' would probably not work, so we decided to drop this from the logo. We didn't want to do this, but we don't want it on the jar if it's not going to look right.

In terms of the product information, we decided that we will create a label that will be attached to the jar with string or ribbon. This way we know it is there, is visible and doesn't compromise the design of the jar wrap.

Applying the vinyl:

We are really pleased with the way these have turned out in the end. We had been a little worried that it wouldn't look consistent with the last minute changes we had to make, however it definitely works really well and the simplicity of it looks great. We have agreed that we will definitely create tags for them both.