Brief 3: Day 5

Typographic style:

Progress:

Finished Typography:

Brief 6: Brief Sheet

Brief 6: Type Publication

As I am at a point where the main collateral for Brief 1 is nearly completed, I wanted to start another larger brief to be completed for the interim submission on the 11th December.

At this point I will have the following briefs completed for the hand in:

• Fonte De Vita - Italian Bakery
• 30 Days - Hand Drawn Type
• Dr Me
• Wheatless & More
• The Woodshop

These are five briefs, which is the requirement for the deadline, however I don't think that it's all substantial enough and I would like to have another brief done. From this point to the hand in there is just over five weeks, so that is quite a lot of time to be able to make something, and make it well.

At this point I am still working on four of the five briefs, and think that the one thing that I haven't done yet, which I would like to, is to create a book or publication.

As I have also finalised the direction for my COP, so in general all of my work seems to be leaning towards typography, and I think that at this point it is good to continue that because all the research I do can be put forward for COP as well as Extended Practice briefs.

With this in mind, I have decided that I will create a publication around the principles of typography. This is something that I am interested in and haven't revisited much since he first year. I think that re-familiarising myself with it will be beneficial and will help my COP as well, especially as this is essentially what the first part of my essay is about. I think that doing something practical along with the theoretical side will help me research and give me a bit of motivation to find out as much as I can.

I want this publication to be something that is useful and something I will refer back to, or something that a student would want to look at to learn about type principles. A lot of books about this subject are quite dry, and have a huge amount of text in them. I think something which is completely visual with minimal text will be much more useful to me and other young designers who don't want to spend hours reading about each element.

Areas to look at:

• Classifications - Transitional, Slab Serif etc.
• Styles - Sans serif, Script etc.
• Font Families
• Anatomy
• Technical - kerning, leading, tracking etc
• Weights
• Hierarchy
• Readability & Legibility
• Justification & Word spacing

Brief 3: Day 4

Type Style:

Progress:

Finished Typography:

Brief 5: Initial Icons

The initial icons which I created below.

From these I had to adapt them to finished logo style. I also wanted to change the beer pint icon so it was a bit simpler. At this point the client hasn't agreed to pay me yet, so I will only be recreating the beer pint and ice-cream icon. It also gives the client a change to tell me if I'm going in the right direction and if there's anything they want immediately changing.

Initial Icons:

Following this the client voiced concerns that he didn't think they would print well small. This is something that I found quite annoying because obviously they're vectors and very simple designs, with clear white space, so they will print well at any size. They thought that the ice-cream icon was a bit too intricate so wanted to see a simpler one which would print better.

Obviously the client isn't as familiar with this kind of thing as I am so to illustrate how these would print I made a document to prove this and put his mind at rest. I included a one ice-cream scoop design as well, but did explain that I thought the original was much better because it was a bit more playful and interesting.

Document:

I sent this to the client so they could see that it clearly prints well at as little as 1cm in height. Following this the client was happy for me to move forward with the designs I wanted, seeing that I wasn't designing anything that wouldn't print well at small sizes. This is something that I am glad about because I wouldn't want to be creating icons which are simplified too much to the point where I wasn't happy with them or they weren't obvious as to what they are.

Brief 3: Day 3

Type style:

Progress:

Finished typography:

Brief 3: Day 2

Type style:

Progress:

Finished typography:

I found that I got the initial design very quickly, however I don't think that the final design looks as good as I thought it would. I had a bit of a hard time making some of the letters work in this style and work together, so that's a bit disappointing. I think that I perhaps rushed through the initial design and didn't take as much time as I should have for some of the letters.